Course Description
Bachelor of Graphic Design and Multimedia is a creative arts programme that prepares students for careers in visual communication, graphic design, multimedia production, animation, video editing, and web design. Students learn design principles, typography, color theory, layout, branding, illustration, photography, motion graphics, 3D modeling, and video production. The programme includes studio work, portfolio development, design software training (Adobe Creative Suite - Photoshop, Illustrator, InDesign, After Effects, Premiere Pro), and internship opportunities with advertising agencies, design studios, media houses, and corporate marketing departments.
Career Opportunities
Graphic Designer (Advertising Agencies - Scangroup, Young & Rubicam, Publicis, Ogilvy, Leo Burnett, M&C Saatchi, Design Studios, Corporate Marketing Departments), Multimedia Artist (Media Houses - TBC - Tanzania Broadcasting Corporation, ITV - Independent Television, Azam TV, Clouds TV, EATV - East Africa Television, Wasafi TV, Star TV, Channel Ten, Media Houses, Digital Agencies, Film Production Companies), Video Editor (TV Stations, Film Production Companies - Bongo Movies, Bongo Films, Digital Agencies, YouTube Creators, Social Media Content Creators, Corporate Video Departments, NGOs, Event Coverage), Motion Graphics Designer (Advertising Agencies, TV Stations, Digital Agencies, Film Production Companies, Corporate Video Departments, Social Media Agencies, YouTube Channels, Streaming Services), Web Designer (Digital Agencies, Web Development Companies, Corporate IT Departments, E-commerce Companies, Freelance, Startups), UI/UX Designer (Tech Companies - NCR Tanzania, Banks, FinTech Startups, Software Houses, E-commerce Companies, Consulting Firms), Brand Identity Designer (Branding Agencies, Design Studios, Corporate Branding Departments), Illustrator (Publishing Houses - Tanzania Publishing House, Mkuki na Nyota, Oxford University Press East Africa, Children's Book Publishers, Editorial Illustration, Advertising Agencies, Freelance, E-learning Content Development), Packaging Designer (Manufacturing Companies - Bakhresa Group, Azam Group, Tanzania Breweries, Coca-Cola Kwanza, Serengeti Breweries, Simba Cement, Twiga Cement, Design Agencies), Freelance Graphic Designer (Self-Employed, Online Platforms - Upwork, Fiverr, Toptal, 99designs, Freelancer, Local Clients), Creative Director (Advertising Agencies, Design Studios, Corporate Marketing Departments, Media Houses), Art Director (Design Studios, Advertising Agencies, Magazines, Publishing Houses, Film Production, Game Development, Digital Agencies), Digital Content Creator (YouTube, Instagram, TikTok, Facebook, LinkedIn, Personal Branding, Influencer Marketing, Content Agencies), Social Media Graphics Designer (Social Media Agencies, Corporate Social Media Teams, Influencers, Brands, Celebrities), Production Artist (Print Shops, Publishing Houses, Design Studios, Signage Companies, Screen Printing Shops), DTP Operator (Printing Presses - Government Printing Press, TPC - Tanzania Printing Company, Publishing Houses, Newspapers - Nipashe, Mwananchi, The Citizen, Daily News, Uhuru, Majira, Al-Fajr, An-Nuur, Print Shops)