Course Description
Bachelor of Marketing and Public Relations prepares students for careers in marketing, advertising, public relations, brand management, and corporate communications. Students learn marketing strategy, market research, consumer behavior, digital marketing, PR, media relations, and brand management. Graduates work as marketing officers, PR officers, brand managers, and advertising executives in banks, telecom companies, FMCG companies, advertising agencies, and NGOs.
Career Opportunities
Marketing Officer (FMCG Companies - Bakhresa, Azam, Tanzania Breweries, Coca-Cola Kwanza, Serengeti Breweries, Banks - CRDB, NMB, NBC, Stanbic, ABSA, Telecom - Vodacom, Airtel, Tigo, Halotel), Public Relations Officer (Government Ministries, Corporate Companies, NGOs, International Organizations), Brand Manager (Corporate Organizations, Advertising Agencies), Advertising Executive (Advertising Agencies - Scangroup, Young & Rubicam, Publicis, Ogilvy, Leo Burnett), Digital Marketing Specialist (Digital Agencies, Corporate Marketing Departments), Social Media Manager, Market Researcher (Research Firms), Communications Officer, Corporate Communications Officer, Marketing Communications Specialist, Trade Marketing Specialist, Product Manager Assistant, Retail Marketing Coordinator