College of Business Education (CBE)
Dar es Salaam / Dodoma / Mwanza / Mbeya (any CBE campus), Multiple regions Region
Covers how branding creates customer-perceived value and sustainable long-term brand equity.
Branding for value creation, brand-strategy development, evaluating brand equity
Mid- to senior-level marketing executives, entrepreneurs growing their own brands, and senior leaders.
College of Business Education (CBE)
College of Business Education (CBE)
College of Business Education (CBE)